New Media and New Media Marketing

New Media is a very powerful tool for achieving effective brand promotion at events or through outdoor advertising.  It may also serve for raising different events at the visually higher and more attractive level. However, New Media is best used as a cultural – educational mechanism for the promotion of science and art, exactly where we need to seek the right application for.

New Media covers all forms of communications, from  digital media to digital art and everything that can be creatively used in a marketing campaign is called New Media Marketing and more broadly -the electronic or digital marketing.

ICT represents significant support to New Media Marketing. Nowadays,  all marketing plans if there is need for  successfully realization of its objectives,  must pay particular attention to the use of ICT and New media.